This time last year, Velsvoir crossed paths with model Rhys Lewis during a photoshoot for the brand and it just so happened that he had brought his guitar along with him. What transpired during the course of the shoot was the fact the Rhys is not only a successful model but also a talented singer/songwriter. After very little persuasion, mid-way through the shoot we were treated to an impromptu acoustic performance on set. Such was his passion and natural songwriting ability, along with a positive outlook and quick-wit that Rhys became an ambassador for the brand embodying the very essence that resonates with the modern gentleman.
He has since modeled for Velsvoir at The Edition Hotel for London Collections: MEN AW15 and represented the brand in an editorial for Mist Magazine.
Fast forward a year, Rhys has been busy in the studio steadily perfecting his craft culminating in his latest release ‘Don’t Wanna Believe It’. There is an immediate familiarity with the song, a quality which transcends the listener into the relatable territory of love and loss. We predict a very bright future for this dapper chap and he has started his career by creating a wonderful piece of music sure to capture the hearts of many old and new fans along the way.
Listen to the track below.