In early 2012,
three brothers accidentally
reinvented the bow tie.

Velsvoir started with one tweet in 2012 and rapidly grew a presence in London and Dubai within a matter of weeks. Catering for a style conscious clientele, the brand was adopted by numerous influencers, entrepreneurs, musicians, sportsmen and your man and woman about town.

With an evolving range of luxury menswear products from the signature bow tie to the modern day 3-piece suit, every piece is handmade in London. Crafted with an emerald eye for detail, Velsvoir embodies and upholds the heritage of independent design.

Velsvoir also offers an established bespoke service (Velsvoir Noir) tailored towards private individuals and luxury businesses.

Having previously showcased at London Fashion Week and Dubai Fashion Forward, Velsvoir maintains a habitual presence at London Collections: Men. In recognition of continually pushing the boundaries of contemporary menswear design, Velsvoir were the recipients of the Esquire Middle East ‘Best Regional Fashion Brand 2014’ Award, presented in Dubai.

“A luxury accessory compliments any attire,
it is an expression of attitude”



Teaming up with world renowned Sketch, the eccentric art-cum-style inspired restaurant and bar in Mayfair was the mark of Velsvoir’s first commercial collaboration. As an artist-conceived restaurant the redesign of the Gallery by Turner Prize winner Martin Creed presented a space where every piece of furniture, cutlery and crockery to be entirely different. Velsvoir designed bespoke accessories (bow ties, triptych ties, neck ties and pocket squares) for each individual member of staff reflecting the personalities and the mix of classic and contemporary designs. The collection involved an array of colours and patterns with a diverse fabric selection including leather, corduroy and foil for the Gallery, Parlour and Glade rooms.

Café Royal Hotel

Velsvoir collaborated with the historic Oscar Wilde Bar in curating a collection in keeping with the grandeur surroundings and rich heritage of the hotel. Originally established in 1865, it is a space where great minds came together to change the world including Lord Alfred Douglas, The Beatles, Princess Diana and indeed Oscar Wilde. With Louis XVI detailing and gold leafing, Velsvoir echoed the grand aesthetic of the room in creating luxury bespoke monochrome lapel braces and bowties for the gentleman and a touch a vintage red cummerbunds and jewelled bow ties for the ladies, bringing the design into the modern era.

GQ Bar Dubai

Velsvoir were appointed creative and style directors by Conde Nast International for the full design and styling of the staff uniforms at GQ Bar Dubai in the world’s tallest hotel, the JW Marriot Marquis. The collection reflected the elegant and debonair GQ style with Velsvoir designing bespoke menswear and sophisticated womenswear within a black, white and redcurrant colour theme. Management dressed decidedly dapper in peak lapel suits, cutaway penny collars and handmade neckties with bar staff in classic black waistcoats and bow ties. A chic silhouette followed the day and evening dresses for the womenswear as well as pencil skirts and tailored shirts for a classy and stylish feel.


Velsvoir have collaborated with London’s newest private members club, Library, based in the heart of the West End. Drawing inspiration from literary works and the concept of a traditional library, Velsvoir designed a complete menswear ensemble including tartan tweeds, cool cottons and subtle floral accoutrements. Each member of staff has a selection of accessories including neckties for more traditional events, bow ties for a sartorial look, cravats for a more relaxed yet formal look, and lapel braces for a fun daytime feel, all of which work interchangeably. Velsvoir also developed a line of bespoke blazers and suits for the General Manager and the Owner with personalised crests on the outer blazer pockets.